AESTHETX WAYS PRIVACY POLICY

WHO WE ARE

Aesthetx Ways is an Indian brand operating premier lifestyle, streetwear, and fashion stores with its primary retail flagship at Gaya Station Campus Rd, Gol Bagicha, Gaya, Bihar – 823002, India.

Aesthetx Ways designs, markets, and fulfills curated luxury apparel, footwear, headwear, and lifestyle merchandise directly to consumers with delivery addresses within India.

ROLES WE PLAY

We play the role of a Data Fiduciary when we determine the purpose and means of collecting and processing Personal Information about you. When handling fulfillment via authorized logistics providers or payment aggregators under our strict instruction, those partners act as Data Processors bound by confidentiality agreements.

OUR COMMITMENT

We are committed to treating data privacy with utmost seriousness. We apply the principle of data minimisation: collecting only the minimum information necessary to provide an elevated, secure shopping experience, fulfill orders, and maintain reliable customer support.

PERSONAL INFORMATION GATHERED BY US

The information we gather from you is used to authenticate you, manage your cart, process payments, deliver products, communicate order statuses, provide customer service, and personalize your shopping experience.

Information You Give Us:

We store information you provide while interacting with our Platform:

• Contact Details: Name, email address, telephone / mobile number, shipping address, and billing address.
• Size & Apparel Preferences: Sizing choices, colorway selections, and order history.
• Payment Data: Payment method identifiers processed via tokenized PCI-DSS compliant payment gateways (we never store raw CVV or card PINs).
• Communications: Notes and emails submitted to Customer Care.

Information We Collect Automatically:

When you browse our Platform, certain data is automatically transmitted by your web browser:

• Device identifier, IP address, operating system, and browser version.
• Referring URLs, pages viewed, time spent, and interaction telemetry.
• Session cookies used to keep your shopping bag persistent across navigation.

PURPOSES OF PROCESSING YOUR PERSONAL INFORMATION

• Order Fulfillment: To prepare, dispatch, track, and deliver your orders and process 14-day returns or exchanges.
• Customer Support: To resolve order queries, respond to feedback, and provide sizing consultations.
• Service Improvements: To monitor system uptime, optimize page load performance, and refine product categorization.
• Security & Fraud Prevention: To detect, prevent, and investigate unauthorized transactions, spam, or abusive behavior.
• Legal Compliance: To comply with tax laws (GST invoices), judicial orders, and statutory record-keeping mandates under Indian law.

DISCLOSURE OF PERSONAL INFORMATION

We do not sell, rent, or trade your personal information. We disclose information only to vetted third-party service providers who assist us in operating our Platform and servicing your orders:

• Logistics & Courier Partners: To print shipping labels and deliver packages to your doorstep with digital OTP verification.
• Payment Processors: To authenticate UPI, NetBanking, and credit/debit card transactions over secure encrypted channels.
• Cloud & Database Infrastructure: Secure, monitored hosting environments with strict access controls.
• Statutory & Regulatory Bodies: Where mandated by applicable law, court order, or governmental authorities.

DATA SECURITY

We implement comprehensive physical, technical, and administrative safeguards to protect your personal data against unauthorized access, alteration, loss, or disclosure. All web traffic is strictly encrypted in transit using industry-standard Transport Layer Security (TLS/HTTPS).

Our payment checkout conforms to PCI-DSS standards, ensuring your payment credentials are never accessible in raw format.

RETENTION AND DISPOSAL OF DATA

We retain your Personal Information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, satisfy legal and accounting requirements (e.g., GST invoicing rules), or resolve disputes. Once personal data is no longer required, we take reasonable steps to permanently delete or de-identify it.

CHILDREN’S PRIVACY

Our Platform is designed exclusively for adults (18 years or older). We do not knowingly collect or solicit Personal Information from minors. If you believe a minor has provided us with personal data without parental consent, please contact our Grievance Officer immediately at support@aesthetxways.com, and we will delete the data from our records.

YOUR RIGHTS UNDER INDIAN LAW

Under the Digital Personal Data Protection Act of 2023, you have specific rights as a Data Principal:

• Right to Access: You may request a summary of personal data processed by us and the third parties with whom it has been shared.
• Right to Correction & Erasure: You can request correction of inaccurate information or deletion of data no longer needed.
• Right to Grievance Redressal: You have the right to prompt redressal of any concerns via our dedicated Grievance Officer.
• Right to Nominate: You have the right to nominate an individual to exercise your rights in the event of death or incapacity.

COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small text files placed on your browser to support essential site functions:

• Strictly Necessary Cookies: Required to maintain your active bag items, authenticate login sessions, and secure checkout.
• Functional Cookies: Remember your selected size preferences and unit choices (e.g., UK sizes or inch/cm toggles).
• Performance Cookies: Aggregated, anonymous telemetry used to optimize page speed and storefront reliability.

You can manage cookie settings directly through your web browser preferences. Note that disabling strictly necessary cookies may impair bag and checkout functionality.

CUSTOMER GRIEVANCE REDRESSAL POLICY

Customer satisfaction is integral to Aesthetx Ways’s founding principles. We believe that transparent, prompt grievance resolution is vital to our relationship with you:

• Customers shall be treated with courtesy and fairness at all times.
• Inquiries and grievances are recorded with a unique tracking ticket.
• Effective resolutions are delivered within statutory timeframes.

NOTIFICATION OF CHANGES

We keep our Privacy Policy under regular review to ensure it remains compliant with changing laws and technological developments. Any revisions will be published directly on this page with an updated effective date.